Meet Traci

My name is Traci Penrod, founder and creative director of Artsy Albums, where I design scrapbook kits, mini albums, and 12x12 layouts that help people preserve their memories with creativity and confidence. I’ve been scrapbooking since high school, and today I’m grateful to share my life with my husband of 37 years, our two sons and daughters-in-law, our granddaughter, grandson, and a very sweet grandpuppy.

Before Artsy Albums, I spent 17 years in the pharmaceutical industry. Although fulfilling, it didn’t allow me to fully express my creativity. I shifted into the scrapbook industry, designing albums, classes, and kits — and in 2011 I turned that passion into my own business.

My love for memory keeping comes from a personal place. Losing my mom to breast cancer at a young age taught me how precious our photos and stories are. They can be beautiful, messy, and real — and they deserve to be saved and shared.

I’m honored to help you create albums that preserve your story for the generations who will treasure it.

Be brave. Tell your story. Someday, someone will want to know it.

 Design Team Member, Doodlebug Designs -- 2015 - present

Design Team Member, Bella Blvd -- 2020-2021, 2025-2026

Creative Team, Lori Whitlock Designs -- 2013 - present

January 2017 - December 2018

Design Team Member, Simple Stories

January, 2018

Guest Designer, Paper House Productions Blog

November 2014 - August 2015

 Design Team Member, American Crafts (We R Memory Brand)

October 2013 - October 2014

 Design Team Member, Silhouette America

 Design Team Member, We R Memory Keepers

June, 2013

  Mini Album Workshop - Designer, We R Memory Keepers for Scrapfest (By Invitation)

  Card Workshop — Designer, We R Memory Keepers for Scrapfest (By Invitation)

  Grand Prize Winner — Design Challenge, Accucut 

April, 2013

 Cycling Team Member, Little Yellow Bicycle 

March, 2013

 Guest Designer, I Spy with My Mind’s Eye Blog (By Invitation)

January, 2013

 Guest Designer, We R Memory Keepers

 Contributing Designer, Home Shopping Network -We R Memory Keepers (By Invitation)

 Design Team Member, Frosted Designs (Online Store/Kit Club)

September - November 2012 

 Cycling Team Member, Little Yellow Bicycle

October, 2011 - present

 Designer and Owner,  Artsy Albums

July, 2010

 Guest Designer, Archivers Blog

2006 - 2010     

 Events Coordinator; Designer for GA location — Archivers

Teaching Opportunities

2026 -- Crafty Dream Retreat

2025 -- Candy Cane Craft Retreat

2025 -- Designer Day, She Loves Color Event

2025 -- You Are My Sunshine Virtual Retreat

2024 -- Magical Memories Retreat

2024 -- Designer Day, She Loves Color Event

2024 -- Celebrate You Retreat

2023 -- Designer Day, She Loves Color Event

2023 -- Document the Magic Retreat

2020 -- Designer Day, She Loves Color Virtual Event

2006 - 2010 -- Lead Instructor, Archivers

Publications 

 Scrapbook and Cards Today magazine, June 2015, Spring 2020

 CREATE magazine, March 2015, July 2015

 Summer 2014 Product Catalog, We R Memory Keepers

 Retail Page Kit Layout, We R Memory Keepers, June 2014

 2014 Product Catalog, We R Memory Keepers